Economic Intelligence | Any Geography

Racine County, WI

Welcome to Racine County.

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Racine County is the fifth most populous, out of a total of 72 counties, in the state of Wisconsin.

Total GDP for the county increased 21%, in the five years ending in 2022, to reach $9.9 billion.

Between 2000 and 2024 presidential elections, Racine County voted five out of six times for Republicans and twice for Democrats.

Racine County comprises Racine, WI metropolitan area.

The largest city in the county is Racine.

Surrounding counties and county equivalents include: Allegan County, Ottawa County, Kenosha County, Milwaukee County, Walworth County, and Waukesha County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
46.77%49.53%+
2004
🔴George W. Bush
🔵John Kerry
47.48%51.65%+
2008
🔵Barack Obama
🔴John McCain
53.07%45.66%+
2012
🔵Barack Obama
🔴Mitt Romney
51.28%47.74%+
2016
🔴Donald Trump
🔵Hillary Clinton
45.16%49.52%+
2020
🔵Joe Biden
🔴Donald Trump
47.12%51.18%+
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%21%
Government
Enterprises
10%16%
Private Industries90%22%
Agriculture1%0%
Mining<1%0%
Utilities<1%4%
Construction4%36%
Manufacturing30%22%
– Durable17%14%
– Nondurable14%33%
Trade13%28%
– Wholesale7%26%
– Retail7%31%
Transportation<1%0%
Information1%15%
Finance & Insurance4%6%
Real Estate12%0%
Professional &
Business Services
7%37%
Educational Services<1%29%
Healthcare &
Social Services
8%15%
Arts, Recreation &
Entertainment
<1%1%
Accommodation &
Food Services
2%26%
Other Services22%14%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers3088
🪑 Furniture &
Home Furnishings
2179
📺 Electronics & Appliance1280
🛒 Grocery Stores5990
🍾 Beer, Wine & Liquor Stores2888
⚕️ Health & Personal Care3485
⛽ Gasoline Stations8193
👕 Clothing Stores1771
👠 Shoe Stores970
🧳 Luggage, Leather Goods & Jewelry1072
🏸 Sporting Goods1380
📚 Book Stores & News Dealers352
🏬 Department Stores1983
💐 Florists677
🎁 Gift, Novelty & Souvenir Shops973
🐕 Pet & Pet Supplies 664
🍺 Bars & Taverns6595
🍽️ Full-service restaurants12590
🍔 Limited-service restaurants14791
🏠 Offices of Real Estate Agents & Brokers4681
🛏️ Traveler Accommodation2183
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%120%$276,600 N/A
Top 20%47%$163,600 $169,000
Next highest 20%23%$81,000 $99,500
Middle 20%16%$55,300 $66,200
Second lowest 20%10%$34,600 $44,700
Bottom 20%4%$15,500 $25,600
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries59%$69,500
Self-Employment13%$33,000
Investment Income128%$14,300
Social Security46%$22,500
Supplemental Security4%$12,500
Public Assistance2%Below $10,000
Retirement35%$23,400
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
1%4%5%5%
$25K
– $49K
1%6%5%7%
$50K
– $99K
2%10%10%10%
$100K
– $199K
<1%10%13%5%
$200K
& more
<1%1%5%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$45,500 $29,800
African-AmericanBelow $10,000
Hispanic$46,300 $34,300
Asian$43,300 $25,600
Level of Education MaleFemale
Below Highschool$32,000
Highschool & GED$45,900 $27,700
Some College to
Associate’s
$52,500 $33,400
College/Bachelor’s
Degree
$59,500 $50,300
Graduate Degree$73,800 $60,400
OccupationMaleFemale
White-Collar1$55,800 $46,200
STEM2$80,600 $70,800
Gray-Collar3$31,400 $53,000
Pink-Collar4$11,900 $22,600
Sales5$53,300 $23,700
Blue-Collar6$45,500 $33,200
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves++$
Drought+
Earthquake+$
Hail+
Heat Waves++$
Hurricane+
Ice Storm+
Landslide+
Lightning++$
Riverine Flooding+$
Strong Wind++$
Tornado+$
Tsunami
Volcanic Activity
Wildfires+
Winter Weather++$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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