Economic Intelligence | Any Geography

Mercer County, NJ

Welcome to Mercer County.

← Back to search

Mercer County has a population of 383.7 thousand and a total area (land and water combined) of 228.9 square miles.

Total GDP for the county increased 53%, in the five years ending in 2022, to reach $49.6 billion.

Between 2000 and 2024 presidential elections, Mercer County voted for Democratic candidates every time and never voted for Republicans.

Mercer County comprises Trenton-Princeton, NJ metropolitan area.

The largest city in the county is Trenton.

Surrounding counties and county equivalents include: Burlington County, Hunterdon County, Middlesex County, Monmouth County, Somerset County, and Bucks County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
61.42%34.43%++
2004
🔴George W. Bush
🔵John Kerry
61.25%37.86%++
2008
🔵Barack Obama
🔴John McCain
68.07%31.68%++
2012
🔵Barack Obama
🔴Mitt Romney
67.99%30.85%++
2016
🔴Donald Trump
🔵Hillary Clinton
66.94%29.51%++
2020
🔵Joe Biden
🔴Donald Trump
69.38%29.24%++
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

← Back to search

Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%53%
Government
Enterprises
11%12%
Private Industries89%59%
Agriculture<1%232%
Mining<1%-43%
Utilities<1%55%
Construction2%30%
Manufacturing17%309%
– Durable1%15%
– Nondurable16%377%
Trade11%56%
– Wholesale7%76%
– Retail4%28%
Transportation2%38%
Information4%20%
Finance & Insurance8%42%
Real Estate10%28%
Professional &
Business Services
19%37%
Educational Services6%15%
Healthcare &
Social Services
6%25%
Arts, Recreation &
Entertainment
<1%-12%
Accommodation &
Food Services
1%28%
Other Services22%25%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

← Back to search

Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers5095
🪑 Furniture &
Home Furnishings
5594
📺 Electronics & Appliance1889
🛒 Grocery Stores20797
🍾 Beer, Wine & Liquor Stores8097
⚕️ Health & Personal Care12296
⛽ Gasoline Stations9797
👕 Clothing Stores10894
👠 Shoe Stores2390
🧳 Luggage, Leather Goods & Jewelry2790
🏸 Sporting Goods1789
📚 Book Stores & News Dealers785
🏬 Department Stores5797
💐 Florists1594
🎁 Gift, Novelty & Souvenir Shops2191
🐕 Pet & Pet Supplies 1084
🍺 Bars & Taverns3694
🍽️ Full-service restaurants29996
🍔 Limited-service restaurants29796
🏠 Offices of Real Estate Agents & Brokers8691
🛏️ Traveler Accommodation2791
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

← Back to search

Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%121%$737,100 N/A
Top 20%49%$428,500 More than $250,000
Next highest 20%23%$201,600 $249,000
Middle 20%15%$134,900 $165,100
Second lowest 20%9%$83,300 $108,200
Bottom 20%4%$33,600 $59,300
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries78%$173,300
Self-Employment13%$56,800
Investment Income133%$31,800
Social Security32%$29,200
Supplemental Security2%$13,000
Public Assistance1%Below $10,000
Retirement28%$41,100
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
1%3%5%6%
$25K
– $49K
1%4%4%5%
$50K
– $99K
1%8%9%7%
$100K
– $199K
<1%10%12%6%
$200K
& more
<1%5%11%3%
Notes:
* Age of heads of households

 

← Back to search

Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$82,000 $55,100
African-American$25,000 $38,600
Hispanic$56,600 $37,100
Asian$141,100 $69,200
Level of Education MaleFemale
Below Highschool$39,800 $18,300
Highschool & GED$58,700 $34,600
Some College to
Associate’s
$70,900 $46,500
College/Bachelor’s
Degree
$109,000 $70,100
Graduate Degree$141,000 $93,400
OccupationMaleFemale
White-Collar1$119,400 $78,800
STEM2$122,600 $91,300
Gray-Collar3$84,600 $63,500
Pink-Collar4$28,900 $25,300
Sales5$71,400 $39,900
Blue-Collar6$54,200 $30,100
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

← Back to search

Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding+$
Cold Waves
Drought+$
Earthquake+$
Hail+$
Heat Waves+++$
Hurricane+$
Ice Storm+$
Landslide+
Lightning++$
Riverine Flooding+++$
Strong Wind+++$
Tornado++$
Tsunami
Volcanic Activity
Wildfires+$
Winter Weather++$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

← Back to search