Economic Intelligence | Any Geography

Douglas County, NE

Welcome to Douglas County.

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Douglas County is the most populous in the state of Nebraska, representing 30% of the state's population.

Total GDP for the county increased 31%, in the five years ending in 2022, to reach $62.8 billion.

Between 2000 and 2024 presidential elections, Douglas County voted each party evenly: three times each.

Douglas County comprises Omaha-Council Bluffs, NE-IA metropolitan area.

The largest city in the county is Omaha.

Surrounding counties and county equivalents include: Pottawattamie County, Dodge County, Sarpy County, Saunders County, and Washington County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
40.05%55.16%+
2004
🔴George W. Bush
🔵John Kerry
40.24%58.34%+
2008
🔵Barack Obama
🔴John McCain
51.53%46.89%+
2012
🔵Barack Obama
🔴Mitt Romney
47.54%50.56%+
2016
🔴Donald Trump
🔵Hillary Clinton
47.33%44.95%+
2020
🔵Joe Biden
🔴Donald Trump
54.68%43.34%+
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%31%
Government
Enterprises
9%21%
Private Industries91%31%
Agriculture<1%211%
Mining<1%156%
Utilities2%17%
Construction4%58%
Manufacturing7%61%
– Durable2%14%
– Nondurable5%90%
Trade11%28%
– Wholesale6%33%
– Retail5%23%
Transportation5%-26%
Information4%20%
Finance & Insurance20%46%
Real Estate10%30%
Professional &
Business Services
14%30%
Educational Services1%7%
Healthcare &
Social Services
9%36%
Arts, Recreation &
Entertainment
1%35%
Accommodation &
Food Services
2%39%
Other Services22%34%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers9697
🪑 Furniture &
Home Furnishings
6993
📺 Electronics & Appliance4794
🛒 Grocery Stores16195
🍾 Beer, Wine & Liquor Stores2788
⚕️ Health & Personal Care16096
⛽ Gasoline Stations15397
👕 Clothing Stores15794
👠 Shoe Stores3189
🧳 Luggage, Leather Goods & Jewelry1681
🏸 Sporting Goods4295
📚 Book Stores & News Dealers1489
🏬 Department Stores6495
💐 Florists1490
🎁 Gift, Novelty & Souvenir Shops4094
🐕 Pet & Pet Supplies 2493
🍺 Bars & Taverns18799
🍽️ Full-service restaurants47597
🍔 Limited-service restaurants51797
🏠 Offices of Real Estate Agents & Brokers51698
🛏️ Traveler Accommodation8196
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%118%$289,700 N/A
Top 20%45%$182,400 $196,100
Next highest 20%24%$98,200 $118,200
Middle 20%17%$68,000 $82,400
Second lowest 20%10%$42,300 $55,000
Bottom 20%4%$17,300 $29,800
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries73%$80,800
Self-Employment12%$30,200
Investment Income120%$22,100
Social Security36%$22,400
Supplemental Security5%$11,700
Public Assistance2%Below $10,000
Retirement22%$19,900
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
2%4%4%4%
$25K
– $49K
2%6%4%5%
$50K
– $99K
2%12%9%7%
$100K
– $199K
<1%12%11%4%
$200K
& more
<1%4%6%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$50,600 $34,000
African-American$31,900 $33,400
Hispanic$42,200
Asian$68,500
Level of Education MaleFemale
Below Highschool$45,000 $22,200
Highschool & GED$50,700 $33,300
Some College to
Associate’s
$56,900 $33,500
College/Bachelor’s
Degree
$70,300 $51,500
Graduate Degree$68,400 $64,300
OccupationMaleFemale
White-Collar1$68,100 $50,700
STEM2$56,000 $54,100
Gray-Collar3$83,300 $45,300
Pink-Collar4$40,500 $14,900
Sales5$56,500 $17,500
Blue-Collar6$50,300 $33,600
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves+
Drought+
Earthquake+
Hail++++$
Heat Waves+++$
Hurricane
Ice Storm++$
Landslide+
Lightning++$
Riverine Flooding++$
Strong Wind+++$
Tornado+++$
Tsunami
Volcanic Activity
Wildfires+
Winter Weather+++$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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