Economic Intelligence | Any Geography

Sonoma County, CA

Welcome to Sonoma County.

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Sonoma County has a population of 488.4 thousand and a total area (land and water combined) of 1,767.9 square miles.

Total GDP for the county increased 28%, in the five years ending in 2022, to reach $36.9 billion.

Between 2000 and 2024 presidential elections, Sonoma County voted six out of six times for Democrats and zero time for Republicans.

Sonoma County comprises Santa Rosa-Petaluma, CA metropolitan area.

The largest city in the county is Santa Rosa.

Surrounding counties and county equivalents include: Contra Costa County, Lake County, Marin County, Mendocino County, Napa County, and Solano County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
59.54%32.25%++
2004
🔴George W. Bush
🔵John Kerry
67.37%30.99%++
2008
🔵Barack Obama
🔴John McCain
73.64%24.04%++
2012
🔵Barack Obama
🔴Mitt Romney
71.1%25.3%++
2016
🔴Donald Trump
🔵Hillary Clinton
69.38%22.23%++
2020
🔵Joe Biden
🔴Donald Trump
74.52%23.04%+++
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%28%
Government
Enterprises
10%14%
Private Industries90%29%
Agriculture1%-28%
Mining<1%53%
Utilities3%52%
Construction8%44%
Manufacturing14%38%
– Durable6%54%
– Nondurable8%27%
Trade11%24%
– Wholesale4%19%
– Retail7%27%
Transportation1%42%
Information2%4%
Finance & Insurance4%31%
Real Estate18%29%
Professional &
Business Services
10%37%
Educational Services1%5%
Healthcare &
Social Services
9%21%
Arts, Recreation &
Entertainment
1%22%
Accommodation &
Food Services
4%30%
Other Services23%10%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers4467
🪑 Furniture &
Home Furnishings
8776
📺 Electronics & Appliance2963
🛒 Grocery Stores27090
🍾 Beer, Wine & Liquor Stores7081
⚕️ Health & Personal Care11280
⛽ Gasoline Stations10877
👕 Clothing Stores13078
👠 Shoe Stores3363
🧳 Luggage, Leather Goods & Jewelry3565
🏸 Sporting Goods4473
📚 Book Stores & News Dealers1554
🏬 Department Stores4163
💐 Florists2473
🎁 Gift, Novelty & Souvenir Shops4976
🐕 Pet & Pet Supplies 2156
🍺 Bars & Taverns5676
🍽️ Full-service restaurants50189
🍔 Limited-service restaurants34083
🏠 Offices of Real Estate Agents & Brokers22081
🛏️ Traveler Accommodation12586
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%122%$584,800 N/A
Top 20%49%$329,400 More than $250,000
Next highest 20%23%$152,600 $187,000
Middle 20%15%$99,800 $122,000
Second lowest 20%9%$60,900 $79,500
Bottom 20%3%$22,900 $42,900
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries72%$122,400
Self-Employment17%$61,700
Investment Income130%$39,400
Social Security35%$24,300
Supplemental Security5%$11,500
Public Assistance2%Below $10,000
Retirement27%$41,500
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
<1%2%3%5%
$25K
– $49K
1%3%3%6%
$50K
– $99K
1%8%8%9%
$100K
– $199K
1%11%13%8%
$200K
& more
<1%4%9%4%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$67,800 $46,200
African-American$52,300 $34,800
Hispanic$40,300 $31,000
Asian$52,700 $45,800
Level of Education MaleFemale
Below Highschool$40,100 $26,000
Highschool & GED$48,800 $35,400
Some College to
Associate’s
$63,500 $41,800
College/Bachelor’s
Degree
$84,100 $64,200
Graduate Degree$105,900 $74,600
OccupationMaleFemale
White-Collar1$93,600 $70,800
STEM2$101,000 $75,700
Gray-Collar3$100,700 $81,000
Pink-Collar4$24,400 $23,900
Sales5$46,400 $28,300
Blue-Collar6$46,000 $31,700
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding+
Cold Waves
Drought+++$$
Earthquake+++$$
Hail+
Heat Waves++
Hurricane
Ice Storm
Landslide++$
Lightning+
Riverine Flooding+++$
Strong Wind+
Tornado+
Tsunami+
Volcanic Activity
Wildfires+++$
Winter Weather+
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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