Economic Intelligence | Any Geography

Nevada County, CA

Welcome to Nevada County.

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Nevada County has a population of 102.3 thousand and a total area (land and water combined) of 973.8 square miles.

Total GDP for the county increased 26%, in the five years ending in 2022, to reach $5.4 billion.

Between 2000 and 2024 presidential elections, Nevada County voted each party evenly: three times each.

Nevada County comprises Truckee-Grass Valley, CA micropolitan area.

The largest city in the county is Grass Valley.

Surrounding counties and county equivalents include: Placer County, Sierra County, Yuba County, and Washoe County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
37.22%54.76%+
2004
🔴George W. Bush
🔵John Kerry
45.07%53.57%+
2008
🔵Barack Obama
🔴John McCain
51.43%46.12%+
2012
🔵Barack Obama
🔴Mitt Romney
47.73%48.35%+
2016
🔴Donald Trump
🔵Hillary Clinton
47.43%42.53%+
2020
🔵Joe Biden
🔴Donald Trump
56.15%41.36%+
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%26%
Government
Enterprises
15%26%
Private Industries85%26%
Agriculture<1%0%
Mining<1%0%
Utilities1%0%
Construction10%20%
Manufacturing5%13%
– Durable4%9%
– Nondurable1%50%
Trade<1%0%
– Wholesale<1%0%
– Retail8%35%
Transportation1%77%
Information2%-15%
Finance & Insurance3%22%
Real Estate24%24%
Professional &
Business Services
9%33%
Educational Services1%134%
Healthcare &
Social Services
9%17%
Arts, Recreation &
Entertainment
2%12%
Accommodation &
Food Services
5%76%
Other Services24%26%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers37
🪑 Furniture &
Home Furnishings
1954
📺 Electronics & Appliance627
🛒 Grocery Stores5176
🍾 Beer, Wine & Liquor Stores414
⚕️ Health & Personal Care1547
⛽ Gasoline Stations3157
👕 Clothing Stores3565
👠 Shoe Stores37
🧳 Luggage, Leather Goods & Jewelry626
🏸 Sporting Goods2066
📚 Book Stores & News Dealers634
🏬 Department Stores823
💐 Florists311
🎁 Gift, Novelty & Souvenir Shops1660
🐕 Pet & Pet Supplies 735
🍺 Bars & Taverns1758
🍽️ Full-service restaurants9375
🍔 Limited-service restaurants6867
🏠 Offices of Real Estate Agents & Brokers9377
🛏️ Traveler Accommodation2969
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%121%$475,100 N/A
Top 20%51%$280,100 More than $250,000
Next highest 20%23%$127,200 $162,500
Middle 20%15%$80,800 $100,600
Second lowest 20%9%$47,300 $62,000
Bottom 20%3%$17,300 $32,400
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries60%$109,000
Self-Employment20%$43,400
Investment Income128%$34,500
Social Security43%$23,800
Supplemental Security6%$11,700
Public Assistance2%Below $10,000
Retirement31%$44,200
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
<1%2%5%7%
$25K
– $49K
<1%3%5%10%
$50K
– $99K
1%6%10%11%
$100K
– $199K
<1%7%10%10%
$200K
& more
<1%3%7%3%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$52,500 $35,800
African-American$26,300
Hispanic$34,900 $32,600
Asian$41,700 $27,100
Level of Education MaleFemale
Below Highschool$39,800 $26,800
Highschool & GED$45,400 $34,900
Some College to
Associate’s
$48,600 $33,300
College/Bachelor’s
Degree
$69,400 $49,500
Graduate Degree$89,400 $69,200
OccupationMaleFemale
White-Collar1$83,800 $59,300
STEM2$110,400 $80,100
Gray-Collar3$72,200 $41,200
Pink-Collar4Below $10,000$24,200
Sales5$55,400 $25,400
Blue-Collar6$40,200 $29,400
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche++$
Coastal Flooding
Cold Waves
Drought+
Earthquake++$
Hail+
Heat Waves+$
Hurricane
Ice Storm
Landslide++$
Lightning++$
Riverine Flooding++$
Strong Wind+
Tornado+$
Tsunami
Volcanic Activity
Wildfires+++$$
Winter Weather+$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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ZIP Codes in Nevada County