Pepin County, WI

Welcome to Pepin County.

Pepin County is the smallest, by combined water and land area, in Wisconsin.

Total GDP for the county increased 44%, in the five years ending in 2022, to reach $353 million.

Between 2000 and 2024 presidential elections, Pepin County voted four out of six times for Democrats and two times for Republican candidates.

The largest city in the county is Durand.

🔵 Democrat 🔴 Republican

Election Year Candidates (Party)*	Votes (% Total)		Landslide Scale**
	🔵	🔴
2000 🔴George W. Bush 🔵Al Gore	50.6%	44.51%	+
2004 🔴George W. Bush 🔵John Kerry	53.64%	45.57%	+
2008 🔵Barack Obama 🔴John McCain	55.74%	42.85%	+
2012 🔵Barack Obama 🔴Mitt Romney	50.72%	48.5%	+
2016 🔴Donald Trump 🔵Hillary Clinton	35.97%	59%	++
2020 🔵Joe Biden 🔴Donald Trump	35.93%	62.36%	++
2024 🔴Donald Trump 🔵Kamala Harris
Notes: Presidential Tickets 2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman 2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards 2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin 2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan 2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine 2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence 2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz *Landslide Scale (county) + Victory margin was less than 20 percent ++ Victory margin was between 20 to 49 percentage points of more votes +++ Victory margin was more than half but below three quarters ++++ Victory margin was three quarters or more

Key Industry	As % County GDP	GDP Growth*
County GDP¹	100%	44%

Government Enterprises	12%	18%
Private Industries	88%	48%
Agriculture	8%	0%
Mining	<1%	0%
Utilities	<1%	0%
Construction	9%	26%
Manufacturing	7%	57%
– Durable	2%	134%
– Nondurable	5%	36%
Trade	23%	45%
– Wholesale	15%	72%
– Retail	8%	9%
Transportation	4%	20%
Information	<1%	0%
Finance & Insurance	4%	17%
Real Estate	14%	18%
Professional & Business Services	6%	20%
Educational Services	1%	106%
Healthcare & Social Services	6%	11%
Arts, Recreation & Entertainment	<1%	0%
Accommodation & Food Services	3%	32%
Other Services²	<1%	0%
Notes: *Growth rates are based on most recent five-year value available and are updated dynamically ^1. All industry total. ^2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

	Total*	Vibrancy Indicator (1-100)**
🚙 Automobile Dealers	3	44
🪑 Furniture & Home Furnishings
📺 Electronics & Appliance
🛒 Grocery Stores	3	40
🍾 Beer, Wine & Liquor Stores
⚕️ Health & Personal Care
⛽ Gasoline Stations	3	26
👕 Clothing Stores
👠 Shoe Stores
🧳 Luggage, Leather Goods & Jewelry
🏸 Sporting Goods
📚 Book Stores & News Dealers
🏬 Department Stores
💐 Florists
🎁 Gift, Novelty & Souvenir Shops
🐕 Pet & Pet Supplies
🍺 Bars & Taverns	7	72
🍽️ Full-service restaurants	14	67
🍔 Limited-service restaurants	6	42
🏠 Offices of Real Estate Agents & Brokers
🛏️ Traveler Accommodation
Notes: * Total counts of establishments are places of business. ** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

Household Income by Distribution
	As % County’s Total Household Income	Average Household Income	Maximum Household Income
Top 5%¹	24%	$641,500	N/A
Top 20%	52%	$344,200	More than $250,000
Next highest 20%	22%	$144,500	$183,300
Middle 20%	14%	$92,900	$113,300
Second lowest 20%	9%	$57,000	$74,100
Bottom 20%	4%	$24,600	$41,300
Notes: ^1. Households with aggregate income above 95% of all households in the county

		% Total Households	Average Household Income*
Wages & Salaries		74%	$134,100
Self-Employment		12%	$47,100
Investment Income¹		30%	$25,500
Social Security		36%	$26,900
Supplemental Security		2%	$13,200
Public Assistance		1%	Below $10,000
Retirement		28%	$28,800
Notes: * Calculation based on households claim to have specific source of income; Households may have more than one source of income ¹Includes interest, dividends, and net rental income

	Under 25*	Age 25 to 49*	Age 50 to 64*	Age 65 & Older*
Below $25K	1%	1%	4%	7%
$25K – $49K	1%	4%	5%	9%
$50K – $99K	2%	10%	13%	13%
$100K – $199K	<1%	9%	12%	4%
$200K & more	<1%	2%	3%	1%
Notes: * Age of heads of households

Median Earnings by Worker Characteristics

Race/Ethnicity	Male	Female
Non-Hispanic White	$64,700	$38,200
African-American		$32,300
Hispanic	$59,500	$25,400
Asian	$135,200	$28,900

Level of Education	Male	Female
Below Highschool	$43,300	$20,600
Highschool & GED	$52,700	$32,600
Some College to Associate’s	$62,900	$37,700
College/Bachelor’s Degree	$90,500	$54,000
Graduate Degree	$139,800	$71,600

Occupation	Male	Female
White-Collar¹	$106,600	$58,700
STEM²	$88,800	$78,000
Gray-Collar³	$76,200	$50,600
Pink-Collar⁴	Below $10,000	Below $10,000
Sales⁵	$77,000	$29,100
Blue-Collar⁶	$45,500	$31,900
Notes: ^1. Management, business, science, and arts occupations ^2. Computer, engineering, and science occupations ^3. Protective service occupations including firefighters and law enforcement ^4. Personal care and service occupations ^5. Sales and sales related ^6.Production, transportation, and material moving occupations

Disaster Category	Natural Hazard Risk Rating	Annual Loss Per Capita
Avalanche
Coastal Flooding
Cold Waves	+	$
Drought	+	$
Earthquake	+
Hail	+	$
Heat Waves	+	$
Hurricane
Ice Storm	+	$
Landslide	+	$
Lightning	+	$
Riverine Flooding	+	$
Strong Wind	+	$
Tornado	+	$
Tsunami
Volcanic Activity
Wildfires	+
Winter Weather	+	$
Notes: Locations with insufficient data or not rated are left blank. +: Very low to Relatively low risk ratings ++: Relatively moderate +++: Relatively high ++++: Very high $: Expected per capita annual loss from the natural disaster is below $100 $$: $100-499 $$$: $500-999 $$$$: $1,000 and more

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