Economic Intelligence | Any Geography

Outagamie County, WI

Welcome to Outagamie County.

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Outagamie County has a population of 190.6 thousand and a total area (land and water combined) of 644.6 square miles.

Total GDP for the county increased 21%, in the five years ending in 2022, to reach $14.9 billion.

Between 2000 and 2024 presidential elections, Outagamie County voted five out of six times for Republicans and only once for a Democratic candidate.

Outagamie County comprises Appleton, WI metropolitan area.

The largest city in the county is Appleton.

Surrounding counties and county equivalents include: Brown County, Calumet County, Shawano County, Waupaca County, and Winnebago County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
43.22%52.1%+
2004
🔴George W. Bush
🔵John Kerry
44.61%54.31%+
2008
🔵Barack Obama
🔴John McCain
54.93%43.33%+
2012
🔵Barack Obama
🔴Mitt Romney
48.27%50.08%+
2016
🔴Donald Trump
🔵Hillary Clinton
40.58%53.14%+
2020
🔵Joe Biden
🔴Donald Trump
44.13%54.05%+
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%21%
Government
Enterprises
8%13%
Private Industries92%22%
Agriculture1%0%
Mining<1%61%
Utilities2%65%
Construction7%33%
Manufacturing19%20%
– Durable9%38%
– Nondurable10%6%
Trade17%22%
– Wholesale11%18%
– Retail6%29%
Transportation3%0%
Information2%-3%
Finance & Insurance9%6%
Real Estate10%26%
Professional &
Business Services
9%26%
Educational Services1%14%
Healthcare &
Social Services
8%13%
Arts, Recreation &
Entertainment
<1%70%
Accommodation &
Food Services
2%35%
Other Services22%28%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers3883
🪑 Furniture &
Home Furnishings
4280
📺 Electronics & Appliance2077
🛒 Grocery Stores4380
🍾 Beer, Wine & Liquor Stores853
⚕️ Health & Personal Care5783
⛽ Gasoline Stations8388
👕 Clothing Stores6681
👠 Shoe Stores1566
🧳 Luggage, Leather Goods & Jewelry1363
🏸 Sporting Goods2278
📚 Book Stores & News Dealers434
🏬 Department Stores3381
💐 Florists868
🎁 Gift, Novelty & Souvenir Shops1569
🐕 Pet & Pet Supplies 538
🍺 Bars & Taverns8493
🍽️ Full-service restaurants16687
🍔 Limited-service restaurants14183
🏠 Offices of Real Estate Agents & Brokers7679
🛏️ Traveler Accommodation3581
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%123%$398,300 N/A
Top 20%49%$217,200 $228,100
Next highest 20%23%$101,000 $124,600
Middle 20%15%$65,900 $80,500
Second lowest 20%9%$40,100 $52,400
Bottom 20%4%$17,700 $28,400
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries63%$87,600
Self-Employment11%$38,200
Investment Income127%$17,200
Social Security47%$23,900
Supplemental Security4%$12,300
Public AssistanceLess than 1%Below $10,000
Retirement35%$32,000
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
1%2%3%5%
$25K
– $49K
1%5%5%8%
$50K
– $99K
2%13%12%8%
$100K
– $199K
1%12%13%3%
$200K
& more
<1%2%5%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$45,400 $31,500
African-American$16,300
Hispanic$30,900 $11,100
Asian
Level of Education MaleFemale
Below Highschool$46,500 $30,000
Highschool & GED$41,600 $27,900
Some College to
Associate’s
$45,200 $32,300
College/Bachelor’s
Degree
$70,900 $46,800
Graduate Degree$81,100 $70,800
OccupationMaleFemale
White-Collar1$85,300 $51,700
STEM2$70,500 $59,300
Gray-Collar3$57,700 $58,400
Pink-Collar4Below $10,000$23,300
Sales5$52,300 $24,200
Blue-Collar6$42,200 $38,000
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves++$
Drought
Earthquake+
Hail+$
Heat Waves++$
Hurricane+
Ice Storm+
Landslide+
Lightning+$
Riverine Flooding+$
Strong Wind+$
Tornado+$
Tsunami
Volcanic Activity
Wildfires+
Winter Weather+$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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