Marathon County, WI

Welcome to Marathon County.

Marathon County is the fourth largest by geography, among 72 counties in Wisconsin.

Total GDP for the county increased 27%, in the five years ending in 2022, to reach $10.5 billion.

Between 2000 and 2024 presidential elections, Marathon County voted five out of six times for Republicans and only once for a Democratic candidate.

Marathon County comprises Wausau-Weston, WI metropolitan area.

The largest city in the county is Wausau.

🔵 Democrat 🔴 Republican

Election Year Candidates (Party)*	Votes (% Total)		Landslide Scale**
	🔵	🔴
2000 🔴George W. Bush 🔵Al Gore	45.48%	49.48%	+
2004 🔴George W. Bush 🔵John Kerry	45.4%	53.47%	+
2008 🔵Barack Obama 🔴John McCain	53.53%	44.66%	+
2012 🔵Barack Obama 🔴Mitt Romney	46.32%	52.41%	+
2016 🔴Donald Trump 🔵Hillary Clinton	38.09%	56.12%	+
2020 🔵Joe Biden 🔴Donald Trump	40.14%	58.14%	+
2024 🔴Donald Trump 🔵Kamala Harris
Notes: Presidential Tickets 2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman 2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards 2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin 2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan 2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine 2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence 2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz *Landslide Scale (county) + Victory margin was less than 20 percent ++ Victory margin was between 20 to 49 percentage points of more votes +++ Victory margin was more than half but below three quarters ++++ Victory margin was three quarters or more

Key Industry	As % County GDP	GDP Growth*
County GDP¹	100%	27%

Government Enterprises	7%	15%
Private Industries	93%	28%
Agriculture	4%	0%
Mining	<1%	0%
Utilities	4%	29%
Construction	3%	29%
Manufacturing	20%	32%
– Durable	13%	23%
– Nondurable	8%	49%
Trade	12%	31%
– Wholesale	6%	16%
– Retail	6%	45%
Transportation	<1%	0%
Information	1%	36%
Finance & Insurance	16%	27%
Real Estate	9%	0%
Professional & Business Services	7%	21%
Educational Services	<1%	9%
Healthcare & Social Services	10%	21%
Arts, Recreation & Entertainment	<1%	26%
Accommodation & Food Services	2%	30%
Other Services²	2%	26%
Notes: *Growth rates are based on most recent five-year value available and are updated dynamically ^1. All industry total. ^2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

	Total*	Vibrancy Indicator (1-100)**
🚙 Automobile Dealers	33	60
🪑 Furniture & Home Furnishings	18	38
📺 Electronics & Appliance	9	25
🛒 Grocery Stores	44	63
🍾 Beer, Wine & Liquor Stores
⚕️ Health & Personal Care	26	49
⛽ Gasoline Stations	48	56
👕 Clothing Stores	16	35
👠 Shoe Stores	4	6
🧳 Luggage, Leather Goods & Jewelry	8	21
🏸 Sporting Goods	15	42
📚 Book Stores & News Dealers
🏬 Department Stores	22	41
💐 Florists	3	6
🎁 Gift, Novelty & Souvenir Shops	8	23
🐕 Pet & Pet Supplies	4	10
🍺 Bars & Taverns	63	78
🍽️ Full-service restaurants	106	69
🍔 Limited-service restaurants	88	62
🏠 Offices of Real Estate Agents & Brokers	33	50
🛏️ Traveler Accommodation	31	58
Notes: * Total counts of establishments are places of business. ** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

Household Income by Distribution
	As % County’s Total Household Income	Average Household Income	Maximum Household Income
Top 5%¹	19%	$310,700	N/A
Top 20%	45%	$188,000	$191,900
Next highest 20%	24%	$98,400	$119,800
Middle 20%	16%	$66,700	$81,000
Second lowest 20%	10%	$42,800	$54,000
Bottom 20%	4%	$17,400	$29,900
Notes: ^1. Households with aggregate income above 95% of all households in the county

		% Total Households	Average Household Income*
Wages & Salaries		70%	$85,900
Self-Employment		8%	$35,100
Investment Income¹		23%	$11,900
Social Security		36%	$24,000
Supplemental Security		5%	$13,400
Public Assistance		1%	Below $10,000
Retirement		27%	$22,000
Notes: * Calculation based on households claim to have specific source of income; Households may have more than one source of income ¹Includes interest, dividends, and net rental income

	Under 25*	Age 25 to 49*	Age 50 to 64*	Age 65 & Older*
Below $25K	1%	2%	4%	5%
$25K – $49K	1%	5%	5%	9%
$50K – $99K	1%	11%	12%	10%
$100K – $199K	<1%	11%	13%	4%
$200K & more	<1%	2%	4%	1%
Notes: * Age of heads of households

Median Earnings by Worker Characteristics

Race/Ethnicity	Male	Female
Non-Hispanic White	$51,800	$33,200
African-American	$22,600	$33,600
Hispanic	$42,200	$23,700
Asian	$38,900	$38,800

Level of Education	Male	Female
Below Highschool	$39,500	$27,500
Highschool & GED	$48,300	$30,500
Some College to Associate’s	$56,200	$34,600
College/Bachelor’s Degree	$73,700	$47,300
Graduate Degree	$82,200	$66,600

Occupation	Male	Female
White-Collar¹	$72,400	$51,600
STEM²	$75,900	$56,500
Gray-Collar³	$71,100	$81,100
Pink-Collar⁴	$18,800	$18,200
Sales⁵	$52,800	$22,300
Blue-Collar⁶	$47,200	$35,900
Notes: ^1. Management, business, science, and arts occupations ^2. Computer, engineering, and science occupations ^3. Protective service occupations including firefighters and law enforcement ^4. Personal care and service occupations ^5. Sales and sales related ^6.Production, transportation, and material moving occupations

Disaster Category	Natural Hazard Risk Rating	Annual Loss Per Capita
Avalanche
Coastal Flooding
Cold Waves	+++	$
Drought
Earthquake	+
Hail	+	$
Heat Waves	++	$
Hurricane
Ice Storm	+	$
Landslide	+	$
Lightning	+	$
Riverine Flooding	+	$
Strong Wind	+	$
Tornado	+	$
Tsunami
Volcanic Activity
Wildfires	+
Winter Weather	+	$
Notes: Locations with insufficient data or not rated are left blank. +: Very low to Relatively low risk ratings ++: Relatively moderate +++: Relatively high ++++: Very high $: Expected per capita annual loss from the natural disaster is below $100 $$: $100-499 $$$: $500-999 $$$$: $1,000 and more

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