Barron County, WI

Welcome to Barron County.

Barron County has a population of 46.7 thousand and a total area (land and water combined) of 889.8 square miles.

Total GDP for the county increased 26%, in the five years ending in 2022, to reach $2.6 billion.

Between 2000 and 2024 presidential elections, Barron County voted five out of six times for Republicans and only once for a Democratic candidate.

The largest city in the county is Rice Lake.

🔵 Democrat 🔴 Republican

Election Year Candidates (Party)*	Votes (% Total)		Landslide Scale**
	🔵	🔴
2000 🔴George W. Bush 🔵Al Gore	44.86%	49.48%	+
2004 🔴George W. Bush 🔵John Kerry	48.86%	50.26%	+
2008 🔵Barack Obama 🔴John McCain	52.77%	45.69%	+
2012 🔵Barack Obama 🔴Mitt Romney	47.99%	50.43%	+
2016 🔴Donald Trump 🔵Hillary Clinton	34.8%	60.09%	++
2020 🔵Joe Biden 🔴Donald Trump	36.27%	62.35%	++
2024 🔴Donald Trump 🔵Kamala Harris
Notes: Presidential Tickets 2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman 2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards 2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin 2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan 2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine 2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence 2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz *Landslide Scale (county) + Victory margin was less than 20 percent ++ Victory margin was between 20 to 49 percentage points of more votes +++ Victory margin was more than half but below three quarters ++++ Victory margin was three quarters or more

Key Industry	As % County GDP	GDP Growth*
County GDP¹	100%	26%

Government Enterprises	13%	15%
Private Industries	87%	28%
Agriculture	6%	0%
Mining	2%	-26%
Utilities	<1%	0%
Construction	4%	13%
Manufacturing	27%	13%
– Durable	16%	25%
– Nondurable	11%	-1%
Trade	<1%	0%
– Wholesale	<1%	0%
– Retail	9%	37%
Transportation	4%	19%
Information	2%	16%
Finance & Insurance	3%	6%
Real Estate	11%	17%
Professional & Business Services	5%	50%
Educational Services	<1%	-7%
Healthcare & Social Services	10%	19%
Arts, Recreation & Entertainment	<1%	8%
Accommodation & Food Services	2%	25%
Other Services²	2%	10%
Notes: *Growth rates are based on most recent five-year value available and are updated dynamically ^1. All industry total. ^2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

	Total*	Vibrancy Indicator (1-100)**
🚙 Automobile Dealers	12	47
🪑 Furniture & Home Furnishings	7	29
📺 Electronics & Appliance	4	16
🛒 Grocery Stores	26	65
🍾 Beer, Wine & Liquor Stores	4	17
⚕️ Health & Personal Care	17	54
⛽ Gasoline Stations	25	53
👕 Clothing Stores	7	28
👠 Shoe Stores	3	9
🧳 Luggage, Leather Goods & Jewelry
🏸 Sporting Goods	4	17
📚 Book Stores & News Dealers
🏬 Department Stores	13	44
💐 Florists	3	14
🎁 Gift, Novelty & Souvenir Shops
🐕 Pet & Pet Supplies
🍺 Bars & Taverns	38	80
🍽️ Full-service restaurants	54	68
🍔 Limited-service restaurants	28	48
🏠 Offices of Real Estate Agents & Brokers	11	38
🛏️ Traveler Accommodation	12	46
Notes: * Total counts of establishments are places of business. ** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

Household Income by Distribution
	As % County’s Total Household Income	Average Household Income	Maximum Household Income
Top 5%¹	19%	$277,000	N/A
Top 20%	47%	$170,000	$180,500
Next highest 20%	24%	$86,600	$106,400
Middle 20%	16%	$57,100	$69,100
Second lowest 20%	9%	$32,700	$45,200
Bottom 20%	3%	$11,600	$20,500
Notes: ^1. Households with aggregate income above 95% of all households in the county

		% Total Households	Average Household Income*
Wages & Salaries		70%	$69,300
Self-Employment		11%	$20,900
Investment Income¹		19%	$15,500
Social Security		41%	$20,800
Supplemental Security		5%	$12,700
Public Assistance		2%	Below $10,000
Retirement		29%	$27,000
Notes: * Calculation based on households claim to have specific source of income; Households may have more than one source of income ¹Includes interest, dividends, and net rental income

	Under 25*	Age 25 to 49*	Age 50 to 64*	Age 65 & Older*
Below $25K	1%	3%	5%	7%
$25K – $49K	1%	6%	7%	11%
$50K – $99K	1%	10%	11%	11%
$100K – $199K	<1%	7%	9%	5%
$200K & more	<1%	1%	3%	<1%
Notes: * Age of heads of households

Median Earnings by Worker Characteristics

Race/Ethnicity	Male	Female
Non-Hispanic White	$40,600	$26,300
African-American
Hispanic	$30,500	$41,500
Asian	$85,500	$35,000

Level of Education	Male	Female
Below Highschool	$20,100	$24,400
Highschool & GED	$40,400	$15,500
Some College to Associate’s	$47,500	$37,600
College/Bachelor’s Degree	$60,000	$41,000
Graduate Degree	$87,600	$51,200

Occupation	Male	Female
White-Collar¹	$67,000	$46,700
STEM²	$64,700	$68,200
Gray-Collar³	$56,300	Below $10,000
Pink-Collar⁴	Below $10,000	$20,200
Sales⁵	$52,100	$14,800
Blue-Collar⁶	$35,800	$12,400
Notes: ^1. Management, business, science, and arts occupations ^2. Computer, engineering, and science occupations ^3. Protective service occupations including firefighters and law enforcement ^4. Personal care and service occupations ^5. Sales and sales related ^6.Production, transportation, and material moving occupations

Disaster Category	Natural Hazard Risk Rating	Annual Loss Per Capita
Avalanche
Coastal Flooding
Cold Waves	++	$
Drought	++	$
Earthquake	+
Hail	++	$
Heat Waves	+++	$
Hurricane
Ice Storm	+	$
Landslide	++
Lightning	++	$
Riverine Flooding	+	$
Strong Wind	++	$
Tornado	+	$
Tsunami
Volcanic Activity
Wildfires	+
Winter Weather	+	$
Notes: Locations with insufficient data or not rated are left blank. +: Very low to Relatively low risk ratings ++: Relatively moderate +++: Relatively high ++++: Very high $: Expected per capita annual loss from the natural disaster is below $100 $$: $100-499 $$$: $500-999 $$$$: $1,000 and more

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