Economic Intelligence | Any Geography

Rutherford County, TN

Welcome to Rutherford County.

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Rutherford County is the fifth most populous in the state of Tennessee, representing 5% of the state's population.

Total GDP for the county increased 43%, in the five years ending in 2022, to reach $23.3 billion.

Between 2000 and 2024 presidential elections, Rutherford County voted for Republican candidates six out of six times and never voted for a Democratic candidate.

Rutherford County comprises Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan area.

The largest city in the county is Murfreesboro.

Surrounding counties and county equivalents include: Bedford County, Cannon County, Coffee County, Davidson County, Marshall County, Williamson County, and Wilson County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
44%53.79%+
2004
🔴George W. Bush
🔵John Kerry
37.49%61.84%++
2008
🔵Barack Obama
🔴John McCain
39.77%58.87%+
2012
🔵Barack Obama
🔴Mitt Romney
36.84%61.56%++
2016
🔴Donald Trump
🔵Hillary Clinton
34.17%60.05%++
2020
🔵Joe Biden
🔴Donald Trump
41.24%56.63%+
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%43%
Government
Enterprises
10%30%
Private Industries90%45%
Agriculture<1%-16%
Mining<1%-8%
Utilities<1%95%
Construction4%118%
Manufacturing25%16%
– Durable17%-5%
– Nondurable8%92%
Trade20%70%
– Wholesale12%71%
– Retail8%69%
Transportation5%96%
Information3%27%
Finance & Insurance4%45%
Real Estate12%60%
Professional &
Business Services
6%43%
Educational Services<1%45%
Healthcare &
Social Services
5%8%
Arts, Recreation &
Entertainment
<1%130%
Accommodation &
Food Services
3%53%
Other Services23%54%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers7991
🪑 Furniture &
Home Furnishings
4381
📺 Electronics & Appliance1977
🛒 Grocery Stores9089
🍾 Beer, Wine & Liquor Stores2780
⚕️ Health & Personal Care8488
⛽ Gasoline Stations12092
👕 Clothing Stores6080
👠 Shoe Stores1872
🧳 Luggage, Leather Goods & Jewelry1158
🏸 Sporting Goods1671
📚 Book Stores & News Dealers864
🏬 Department Stores7192
💐 Florists764
🎁 Gift, Novelty & Souvenir Shops2077
🐕 Pet & Pet Supplies 1061
🍺 Bars & Taverns1158
🍽️ Full-service restaurants22490
🍔 Limited-service restaurants28291
🏠 Offices of Real Estate Agents & Brokers6578
🛏️ Traveler Accommodation5087
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%119%$354,700 N/A
Top 20%45%$209,800 $216,400
Next highest 20%24%$109,100 $131,000
Middle 20%16%$74,500 $90,400
Second lowest 20%10%$47,400 $58,600
Bottom 20%4%$20,400 $35,400
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries78%$89,300
Self-Employment12%$36,000
Investment Income114%$20,900
Social Security32%$23,200
Supplemental Security5%$11,800
Public Assistance2%Below $10,000
Retirement22%$25,300
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
1%3%3%3%
$25K
– $49K
2%7%5%4%
$50K
– $99K
3%14%11%7%
$100K
– $199K
<1%13%13%4%
$200K
& more
<1%2%4%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$52,100 $36,100
African-American$29,100 $33,400
Hispanic$44,300 $19,500
Asian$47,300 $26,400
Level of Education MaleFemale
Below Highschool$47,400 $21,900
Highschool & GED$45,900 $32,900
Some College to
Associate’s
$58,900 $41,200
College/Bachelor’s
Degree
$70,000 $49,600
Graduate Degree$95,000 $55,500
OccupationMaleFemale
White-Collar1$73,600 $50,200
STEM2$76,300 $63,700
Gray-Collar3$49,700 $16,000
Pink-Collar4$15,300 $19,000
Sales5$57,600 $27,800
Blue-Collar6$44,800 $36,900
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves
Drought+
Earthquake+$
Hail+$
Heat Waves+$
Hurricane+$
Ice Storm+$
Landslide+
Lightning++$
Riverine Flooding+$
Strong Wind+$
Tornado+$
Tsunami
Volcanic Activity
Wildfires+
Winter Weather+
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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