Economic Intelligence | Any Geography

Luna County, NM

Welcome to Luna County.

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Luna County has a population of 25.4 thousand and a total area (land and water combined) of 2,965.3 square miles.

Total GDP for the county increased 30%, in the five years ending in 2022, to reach $1 billion.

Between 2000 and 2024 presidential elections, Luna County voted five out of six times for Republicans and only once for a Democratic candidate.

Luna County comprises Deming, NM micropolitan area.

The largest city in the county is Deming.

Surrounding counties and county equivalents include: Do?a Ana County, Grant County, Hidalgo County, and Sierra County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
44.99%51.35%+
2004
🔴George W. Bush
🔵John Kerry
43.99%54.84%+
2008
🔵Barack Obama
🔴John McCain
51.69%46.4%+
2012
🔵Barack Obama
🔴Mitt Romney
47.77%48.93%+
2016
🔴Donald Trump
🔵Hillary Clinton
43.8%47.68%+
2020
🔵Joe Biden
🔴Donald Trump
43.97%54.4%+
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%30%
Government
Enterprises
29%29%
Private Industries71%31%
Agriculture7%23%
Mining<1%52%
Utilities14%37%
Construction4%12%
Manufacturing8%32%
– Durable2%-12%
– Nondurable6%56%
Trade8%37%
– Wholesale1%7%
– Retail7%44%
Transportation5%93%
Information<1%0%
Finance & Insurance2%52%
Real Estate9%13%
Professional &
Business Services
2%35%
Educational Services<1%0%
Healthcare &
Social Services
8%0%
Arts, Recreation &
Entertainment
<1%29%
Accommodation &
Food Services
3%49%
Other Services22%0%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers32
🪑 Furniture &
Home Furnishings
📺 Electronics & Appliance
🛒 Grocery Stores87
🍾 Beer, Wine & Liquor Stores
⚕️ Health & Personal Care32
⛽ Gasoline Stations139
👕 Clothing Stores32
👠 Shoe Stores
🧳 Luggage, Leather Goods & Jewelry
🏸 Sporting Goods
📚 Book Stores & News Dealers
🏬 Department Stores75
💐 Florists
🎁 Gift, Novelty & Souvenir Shops
🐕 Pet & Pet Supplies
🍺 Bars & Taverns
🍽️ Full-service restaurants2114
🍔 Limited-service restaurants169
🏠 Offices of Real Estate Agents & Brokers32
🛏️ Traveler Accommodation1413
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%117%$551,700 N/A
Top 20%45%$367,800 More than $250,000
Next highest 20%23%$188,700 $231,900
Middle 20%16%$136,000 $157,000
Second lowest 20%12%$95,300 $115,000
Bottom 20%5%$37,400 $71,800
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries80%$152,900
Self-Employment6%$35,400
Investment Income133%$24,400
Social Security26%$25,500
Supplemental Security5%$12,000
Public AssistanceLess than 1%Below $10,000
Retirement30%$77,600
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
1%8%9%15%
$25K
– $49K
1%7%8%11%
$50K
– $99K
<1%9%6%10%
$100K
– $199K
<1%3%6%2%
$200K
& more
<1%<1%1%<1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$111,900 $64,300
African-AmericanBelow $10,000
Hispanic$77,700 $57,200
Asian$91,900 $82,700
Level of Education MaleFemale
Below Highschool$116,200
Highschool & GED$71,400
Some College to
Associate’s
$77,500 $39,400
College/Bachelor’s
Degree
$112,700 $63,000
Graduate Degree$141,400 $96,600
OccupationMaleFemale
White-Collar1$119,200 $84,000
STEM2$134,800 $115,800
Gray-Collar3$12,200 $73,700
Pink-Collar4$15,500
Sales5$25,800 $39,400
Blue-Collar6$88,900 $28,000
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves
Drought++++$$
Earthquake+$
Hail+
Heat Waves
Hurricane+
Ice Storm+
Landslide+
Lightning+++$
Riverine Flooding+$
Strong Wind++
Tornado+$
Tsunami
Volcanic Activity
Wildfires++$
Winter Weather+
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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ZIP Codes in Luna County


Deming, NM 88030
Columbus, NM 88029

ZIP codes are dynamically and randomly generated at no more than ten per click. Refresh to see more.

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