Economic Intelligence | Any Geography

Branch County, MI

Welcome to Branch County.

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Branch County has a population of 44.8 thousand and a total area (land and water combined) of 519.7 square miles.

Total GDP for the county increased 31%, in the five years ending in 2022, to reach $1.7 billion.

Between 2000 and 2024 presidential elections, Branch County voted for Republican candidates six out of six times and never voted for a Democratic candidate.

Branch County comprises Coldwater, MI micropolitan area.

The largest city in the county is Coldwater.

Surrounding counties and county equivalents include: LaGrange County, Steuben County, Calhoun County, Hillsdale County, Kalamazoo County, and St. Joseph County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
42.39%55.4%+
2004
🔴George W. Bush
🔵John Kerry
38.98%60.02%++
2008
🔵Barack Obama
🔴John McCain
46.01%52.14%+
2012
🔵Barack Obama
🔴Mitt Romney
40.32%58.52%+
2016
🔴Donald Trump
🔵Hillary Clinton
28.65%66.73%++
2020
🔵Joe Biden
🔴Donald Trump
29.99%68.48%++
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%31%
Government
Enterprises
16%16%
Private Industries84%34%
Agriculture4%158%
Mining<1%0%
Utilities1%14%
Construction3%-12%
Manufacturing19%57%
– Durable10%21%
– Nondurable9%111%
Trade15%0%
– Wholesale7%0%
– Retail8%49%
Transportation8%31%
Information2%14%
Finance & Insurance6%22%
Real Estate13%0%
Professional &
Business Services
3%53%
Educational Services<1%-16%
Healthcare &
Social Services
3%3%
Arts, Recreation &
Entertainment
<1%35%
Accommodation &
Food Services
3%34%
Other Services22%35%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers1057
🪑 Furniture &
Home Furnishings
📺 Electronics & Appliance437
🛒 Grocery Stores950
🍾 Beer, Wine & Liquor Stores435
⚕️ Health & Personal Care1054
⛽ Gasoline Stations1451
👕 Clothing Stores639
👠 Shoe Stores
🧳 Luggage, Leather Goods & Jewelry
🏸 Sporting Goods435
📚 Book Stores & News Dealers
🏬 Department Stores1465
💐 Florists
🎁 Gift, Novelty & Souvenir Shops
🐕 Pet & Pet Supplies
🍺 Bars & Taverns540
🍽️ Full-service restaurants3067
🍔 Limited-service restaurants2154
🏠 Offices of Real Estate Agents & Brokers635
🛏️ Traveler Accommodation851
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%123%$398,900 N/A
Top 20%51%$221,600 $230,400
Next highest 20%23%$98,900 $124,900
Middle 20%14%$61,300 $76,800
Second lowest 20%8%$35,600 $47,600
Bottom 20%3%$13,500 $24,900
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries71%$82,600
Self-Employment10%$38,700
Investment Income121%$24,700
Social Security37%$23,400
Supplemental Security6%Below $10,000
Public Assistance3%Below $10,000
Retirement26%$26,900
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
1%4%6%7%
$25K
– $49K
2%6%7%9%
$50K
– $99K
1%13%13%10%
$100K
– $199K
<1%5%10%5%
$200K
& more
<1%1%2%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$49,900 $31,700
African-American$25,100 $17,000
Hispanic$37,200 $16,800
Asian$51,300 $32,100
Level of Education MaleFemale
Below Highschool$25,700 $20,800
Highschool & GED$39,300 $23,700
Some College to
Associate’s
$52,500 $31,500
College/Bachelor’s
Degree
$72,200 $51,200
Graduate Degree$86,800 $62,400
OccupationMaleFemale
White-Collar1$77,700 $51,700
STEM2$83,100 $72,900
Gray-Collar3$64,600 $58,200
Pink-Collar4$31,700 $19,200
Sales5$44,400 $22,900
Blue-Collar6$41,300 $25,200
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves++$
Drought++
Earthquake+$
Hail+$
Heat Waves+$
Hurricane+$
Ice Storm+$
Landslide+
Lightning+$
Riverine Flooding+
Strong Wind+$
Tornado+$
Tsunami
Volcanic Activity
Wildfires+
Winter Weather+$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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ZIP Codes in Branch County


Coldwater, MI 49036
Union City, MI 49094
Montgomery, MI 49255
Sherwood, MI 49089
Quincy, MI 49082
Bronson, MI 49028

ZIP codes are dynamically and randomly generated at no more than ten per click. Refresh to see more.

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