Economic Intelligence | Any Geography

Santa Rosa County, FL

Welcome to Santa Rosa County.

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Santa Rosa County has a population of 189 thousand and a total area (land and water combined) of 1,222.2 square miles.

Total GDP for the county increased 49%, in the five years ending in 2022, to reach $6.6 billion.

Between 2000 and 2024 presidential elections, Santa Rosa County voted for Republican candidates every single time.

Santa Rosa County comprises Pensacola-Ferry Pass-Brent, FL metropolitan area.

The largest city in the county is Milton.

Surrounding counties and county equivalents include: Escambia County, Escambia County, and Okaloosa County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
25.44%72.09%++
2004
🔴George W. Bush
🔵John Kerry
21.78%77.35%+++
2008
🔵Barack Obama
🔴John McCain
25.56%73.47%++
2012
🔵Barack Obama
🔴Mitt Romney
23.12%75.72%+++
2016
🔴Donald Trump
🔵Hillary Clinton
21.04%74.46%+++
2020
🔵Joe Biden
🔴Donald Trump
25.82%72.37%++
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%49%
Government
Enterprises
16%20%
Private Industries84%55%
Agriculture1%41%
Mining1%11%
Utilities2%59%
Construction8%89%
Manufacturing3%86%
– Durable2%72%
– Nondurable2%101%
Trade12%53%
– Wholesale4%59%
– Retail8%50%
Transportation2%92%
Information2%39%
Finance & Insurance2%46%
Real Estate26%64%
Professional &
Business Services
9%33%
Educational Services<1%72%
Healthcare &
Social Services
8%36%
Arts, Recreation &
Entertainment
<1%29%
Accommodation &
Food Services
5%49%
Other Services23%51%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers723
🪑 Furniture &
Home Furnishings
2256
📺 Electronics & Appliance518
🛒 Grocery Stores3870
🍾 Beer, Wine & Liquor Stores730
⚕️ Health & Personal Care3367
⛽ Gasoline Stations5471
👕 Clothing Stores1648
👠 Shoe Stores
🧳 Luggage, Leather Goods & Jewelry413
🏸 Sporting Goods1351
📚 Book Stores & News Dealers
🏬 Department Stores4276
💐 Florists634
🎁 Gift, Novelty & Souvenir Shops941
🐕 Pet & Pet Supplies 522
🍺 Bars & Taverns727
🍽️ Full-service restaurants9575
🍔 Limited-service restaurants10674
🏠 Offices of Real Estate Agents & Brokers17884
🛏️ Traveler Accommodation1138
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%121%$357,400 N/A
Top 20%48%$203,400 $211,000
Next highest 20%23%$97,800 $121,000
Middle 20%16%$66,300 $79,600
Second lowest 20%10%$41,700 $53,800
Bottom 20%4%$15,900 $29,400
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries65%$80,700
Self-Employment9%$36,500
Investment Income116%$37,700
Social Security43%$23,900
Supplemental Security7%$13,800
Public Assistance4%Below $10,000
Retirement29%$32,100
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
<1%2%4%4%
$25K
– $49K
1%5%6%6%
$50K
– $99K
1%11%10%9%
$100K
– $199K
<1%11%13%6%
$200K
& more
<1%3%6%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$46,800 $34,900
African-American$37,200 $28,700
Hispanic$36,000 $30,300
Asian$39,400 $31,500
Level of Education MaleFemale
Below Highschool$37,700 $25,700
Highschool & GED$39,300 $26,900
Some College to
Associate’s
$49,500 $34,700
College/Bachelor’s
Degree
$57,100 $48,400
Graduate Degree$62,300 $54,200
OccupationMaleFemale
White-Collar1$66,000 $49,700
STEM2$60,500 $51,800
Gray-Collar3$70,700 $31,600
Pink-Collar4$23,000 $24,600
Sales5$36,800 $24,400
Blue-Collar6$38,600 $27,700
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding+$
Cold Waves
Drought+$
Earthquake+$
Hail+$
Heat Waves+$
Hurricane+++$$
Ice Storm+
Landslide+
Lightning++$
Riverine Flooding+$
Strong Wind+$
Tornado+$
Tsunami
Volcanic Activity
Wildfires+$
Winter Weather+
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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ZIP Codes in Santa Rosa County


Milton, FL 32570
Midway, FL 32563
Pace, FL 32571
Jay, FL 32565
East Milton, FL 32583
Navarre, FL 32566
Gulf Breeze, FL 32561

ZIP codes are dynamically and randomly generated at no more than ten per click. Refresh to see more.

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