Economic Intelligence | Any Geography

Morgan County, AL

Welcome to Morgan County.

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Morgan County has a population of 123.1 thousand and a total area (land and water combined) of 599.1 square miles.

Total GDP for the county increased 32%, in the five years ending in 2022, to reach $7.3 billion.

Between 2000 and 2024 presidential elections, Morgan County voted for Republican candidates every single time.

Morgan County comprises Decatur, AL metropolitan area.

The largest city in the county is Decatur.

Surrounding counties and county equivalents include: Cullman County, Lawrence County, Limestone County, Madison County, and Marshall County.

Presidential Election

🔵 Democrat    🔴 Republican

Election Year
Candidates (Party)*
Votes (% Total)Landslide
Scale**
🔵🔴
2000
🔴George W. Bush
🔵Al Gore
37.63%60.39%++
2004
🔴George W. Bush
🔵John Kerry
30.06%69.09%++
2008
🔵Barack Obama
🔴John McCain
27.49%71.26%++
2012
🔵Barack Obama
🔴Mitt Romney
27.25%71.75%++
2016
🔴Donald Trump
🔵Hillary Clinton
22.22%74.02%+++
2020
🔵Joe Biden
🔴Donald Trump
24.63%73.83%++
2024
🔴Donald Trump
🔵Kamala Harris
Notes:
*Presidential Tickets
2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman
2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards
2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin
2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan
2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine
2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence
2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz
**Landslide Scale (county)
+ Victory margin was less than 20 percent
++ Victory margin was between 20 to 49 percentage points of more votes
+++ Victory margin was more than half but below three quarters
++++ Victory margin was three quarters or more

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Economic Significance

Key IndustryAs %
County GDP
GDP
Growth*
County GDP1100%32%
Government
Enterprises
10%29%
Private Industries90%32%
Agriculture1%-20%
Mining<1%127%
Utilities4%85%
Construction6%47%
Manufacturing35%18%
– Durable16%35%
– Nondurable18%6%
Trade14%66%
– Wholesale5%67%
– Retail8%66%
Transportation3%63%
Information1%20%
Finance & Insurance3%25%
Real Estate8%16%
Professional &
Business Services
7%34%
Educational Services<1%16%
Healthcare &
Social Services
4%10%
Arts, Recreation &
Entertainment
<1%33%
Accommodation &
Food Services
2%37%
Other Services22%46%
Notes:
*Growth rates are based on most recent five-year value available and are updated dynamically
1. All industry total.
2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

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Local Vibrancy

Total*Vibrancy
Indicator
(1-100)**
🚙 Automobile Dealers2173
🪑 Furniture &
Home Furnishings
2269
📺 Electronics & Appliance1267
🛒 Grocery Stores4080
🍾 Beer, Wine & Liquor Stores856
⚕️ Health & Personal Care4882
⛽ Gasoline Stations9291
👕 Clothing Stores2669
👠 Shoe Stores643
🧳 Luggage, Leather Goods & Jewelry430
🏸 Sporting Goods538
📚 Book Stores & News Dealers
🏬 Department Stores3986
💐 Florists441
🎁 Gift, Novelty & Souvenir Shops958
🐕 Pet & Pet Supplies 541
🍺 Bars & Taverns
🍽️ Full-service restaurants6778
🍔 Limited-service restaurants10581
🏠 Offices of Real Estate Agents & Brokers2867
🛏️ Traveler Accommodation2273
Notes:
* Total counts of establishments are places of business.
** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

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Wealth Indicators

Household Income by Distribution
As % County’s
Total Household Income
Average Household Income
Maximum Household Income
Top 5%120%$323,300 N/A
Top 20%48%$200,200 $207,900
Next highest 20%24%$98,900 $124,800
Middle 20%15%$62,000 $78,400
Second lowest 20%9%$36,800 $48,700
Bottom 20%4%$15,100 $26,200
Notes:
1. Households with aggregate income above 95% of all households in the county
% Total
Households
Average Household
Income*
Wages & Salaries68%$81,300
Self-Employment9%$34,700
Investment Income117%$29,900
Social Security36%$22,900
Supplemental Security6%$11,600
Public Assistance1%Below $10,000
Retirement28%$28,800
Notes:
* Calculation based on households claim to have specific source of income; Households may have more than one source of income
1Includes interest, dividends, and net rental income

Under
25*
Age 25
to 49*
Age 50
to 64*
Age 65
& Older*
Below
$25K
<1%4%6%8%
$25K
– $49K
1%6%7%8%
$50K
– $99K
1%9%11%8%
$100K
– $199K
<1%8%11%5%
$200K
& more
<1%1%4%1%
Notes:
* Age of heads of households

 

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Median Earnings by Worker Characteristics
Race/EthnicityMaleFemale
Non-Hispanic White$48,800 $32,200
African-American$40,600 $29,100
Hispanic$32,300 $22,300
Asian$14,000 $19,000
Level of Education MaleFemale
Below Highschool$30,800 $21,800
Highschool & GED$45,800 $28,100
Some College to
Associate’s
$55,300 $31,500
College/Bachelor’s
Degree
$81,000 $51,200
Graduate Degree$96,700 $63,800
OccupationMaleFemale
White-Collar1$82,200 $50,200
STEM2$101,700 $79,800
Gray-Collar3$46,700 $39,100
Pink-Collar4$29,900 $22,900
Sales5$42,900 $17,300
Blue-Collar6$41,300 $30,100
Notes:
1. Management, business, science, and arts occupations
2. Computer, engineering, and science occupations
3. Protective service occupations including firefighters and law enforcement
4. Personal care and service occupations
5. Sales and sales related
6.Production, transportation, and material moving occupations

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Climate Risks

Disaster CategoryNatural Hazard
Risk Rating
Annual Loss
Per Capita
Avalanche
Coastal Flooding
Cold Waves++$
Drought++
Earthquake+$
Hail+$
Heat Waves++$
Hurricane+$
Ice Storm+$
Landslide+
Lightning++$
Riverine Flooding++$
Strong Wind++$
Tornado+$$
Tsunami
Volcanic Activity
Wildfires+
Winter Weather++$
Notes:
Locations with insufficient data or not rated are left blank.
+: Very low to Relatively low risk ratings
++: Relatively moderate
+++: Relatively high
++++: Very high
$: Expected per capita annual loss from the natural disaster is below $100
$$: $100-499
$$$: $500-999
$$$$: $1,000 and more

 

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ZIP Codes in Morgan County