Marshall County, AL

Welcome to Marshall County.

Marshall County has a population of 97.9 thousand and a total area (land and water combined) of 623.2 square miles.

Total GDP for the county increased 32%, in the five years ending in 2022, to reach $4.6 billion.

Between 2000 and 2024 presidential elections, Marshall County voted for Republican candidates every single time.

Marshall County comprises Albertville, AL micropolitan area.

The largest city in the county is Albertville.

Democrat Republican

Election Year Candidates (Party)*	Votes (% Total)		Landslide Scale**

2000 George W. Bush Al Gore	37.09%	61.04%	++
2004 George W. Bush John Kerry	26.84%	72.35%	++
2008 Barack Obama John McCain	21.22%	77.57%	+++
2012 Barack Obama Mitt Romney	19.34%	79.43%	+++
2016 Donald Trump Hillary Clinton	13.92%	82.78%	+++
2020 Joe Biden Donald Trump	14.99%	83.7%	+++
2024 Donald Trump Kamala Harris
Notes: Presidential Tickets 2000 (R) George W. Bush & Dick Cheney; (D) Al Gore & Joe Lieberman 2004 (R) George W. Bush & Dick Cheney; (D)John Kerry & John Edwards 2008 (D) Barack Obama & Joe Biden; (R) John McCain & Sarah Palin 2012 (D) Barack Obama & Joe Biden; (R) Mitt Romney & Paul Ryan 2016 (R) Donald Trump & Mike Pence; (D) Hillary Clinton & Tim Kaine 2020 (D) Joe Biden & Kamala Harris; (R) Donald Trump & Mike Pence 2024 (R) Donald Trump & JD Vance; (D) Kamala Harris & Tim Waltz *Landslide Scale (county) + Victory margin was less than 20 percent ++ Victory margin was between 20 to 49 percentage points of more votes +++ Victory margin was more than half but below three quarters ++++ Victory margin was three quarters or more

Key Industry	As % County GDP	GDP Growth*
County GDP¹	100%	32%

Government Enterprises	13%	29%
Private Industries	87%	32%
Agriculture	1%	142%
Mining	<1%	-24%
Utilities	1%	22%
Construction	4%	63%
Manufacturing	28%	23%
– Durable	11%	14%
– Nondurable	17%	29%
Trade	18%	48%
– Wholesale	7%	43%
– Retail	11%	52%
Transportation	3%	43%
Information	2%	14%
Finance & Insurance	3%	25%
Real Estate	11%	12%
Professional & Business Services	6%	53%
Educational Services	<1%	49%
Healthcare & Social Services	4%	14%
Arts, Recreation & Entertainment	<1%	98%
Accommodation & Food Services	3%	34%
Other Services²	3%	29%
Notes: *Growth rates are based on most recent five-year value available and are updated dynamically ^1. All industry total. ^2. Includes various repairs, maintenance, personal care, religious organizations, social and professional organizations etc.

	Total*	Vibrancy Indicator (1-100)**
Automobile Dealers	38	85
Furniture & Home Furnishings	15	60
Electronics & Appliance	5	41
Grocery Stores	34	78
Beer, Wine & Liquor Stores	8	57
Health & Personal Care	32	76
Gasoline Stations	62	85
Clothing Stores	27	70
Shoe Stores	11	61
Luggage, Leather Goods & Jewelry	5	38
Sporting Goods	7	50
Book Stores & News Dealers	4	40
Department Stores	41	86
Florists	4	43
Gift, Novelty & Souvenir Shops	5	40
Pet & Pet Supplies	4	33
Bars & Taverns	5	35
Full-service restaurants	63	77
Limited-service restaurants	103	81
Offices of Real Estate Agents & Brokers	15	55
Traveler Accommodation	12	60
Notes: * Total counts of establishments are places of business. ** Vibrancy score is based on comparisons of relevant establishments per square mile of land area among all counties and county equivalents in the United States; A score of 100 means the county is in the top one percentile.

Household Income by Distribution
	As % County’s Total Household Income	Average Household Income	Maximum Household Income
Top 5%¹	20%	$314,800	N/A
Top 20%	49%	$190,500	$209,600
Next highest 20%	23%	$90,900	$113,400
Middle 20%	15%	$58,600	$72,600
Second lowest 20%	9%	$34,600	$46,200
Bottom 20%	3%	$13,000	$23,900
Notes: ^1. Households with aggregate income above 95% of all households in the county

		% Total Households	Average Household Income*
Wages & Salaries		68%	$80,200
Self-Employment		10%	$40,500
Investment Income¹		15%	$16,400
Social Security		38%	$22,300
Supplemental Security		6%	$10,400
Public Assistance		1%	Below $10,000
Retirement		24%	$26,700
Notes: * Calculation based on households claim to have specific source of income; Households may have more than one source of income ¹Includes interest, dividends, and net rental income

	Under 25*	Age 25 to 49*	Age 50 to 64*	Age 65 & Older*
Below $25K	1%	6%	7%	8%
$25K – $49K	1%	6%	7%	8%
$50K – $99K	1%	10%	13%	8%
$100K – $199K	<1%	7%	9%	4%
$200K & more	<1%	1%	3%	1%
Notes: * Age of heads of households

Median Earnings by Worker Characteristics

Race/Ethnicity	Male	Female
Non-Hispanic White	$45,500	$28,900
African-American	$33,200	$22,100
Hispanic	$33,800	$25,300
Asian		$23,300

Level of Education	Male	Female
Below Highschool	$34,500	$16,300
Highschool & GED	$38,700	$26,500
Some College to Associate’s	$49,900	$31,400
College/Bachelor’s Degree	$77,300	$45,700
Graduate Degree	$94,000	$56,400

Occupation	Male	Female
White-Collar¹	$76,200	$45,700
STEM²	$83,600	$68,300
Gray-Collar³	$47,500	Below $10,000
Pink-Collar⁴	$20,700	$16,000
Sales⁵	$51,200	$19,700
Blue-Collar⁶	$38,300	$30,400
Notes: ^1. Management, business, science, and arts occupations ^2. Computer, engineering, and science occupations ^3. Protective service occupations including firefighters and law enforcement ^4. Personal care and service occupations ^5. Sales and sales related ^6.Production, transportation, and material moving occupations

Disaster Category	Natural Hazard Risk Rating	Annual Loss Per Capita
Avalanche
Coastal Flooding
Cold Waves	+++	$
Drought	++
Earthquake	+	$
Hail	+	$
Heat Waves	+	$
Hurricane	+	$
Ice Storm	+	$
Landslide	++
Lightning	++	$
Riverine Flooding	+	$
Strong Wind	+++	$
Tornado	++	$$
Tsunami
Volcanic Activity
Wildfires	+
Winter Weather	+
Notes: Locations with insufficient data or not rated are left blank. +: Very low to Relatively low risk ratings ++: Relatively moderate +++: Relatively high ++++: Very high $: Expected per capita annual loss from the natural disaster is below $100 $$: $100-499 $$$: $500-999 $$$$: $1,000 and more

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